Thursday, January 22, 2009

Technology Marketing By Intel

Intel has developed a embedded processor of a new kind. To display its functionality it developed a prototype of a POS kiosk which can be used to loyalty market its products to customers. It can also be used to remote conference call center employees to customers in the store so that they can find out exact product configurations and specifications. Also customers can check out the details from the company web store. So that is marrying the best of experiential and web marketing under one roof to immensely benefit the consumer with the results.

Now that is something innovative as Intel is not selling this embedded tech processor kiosk but only created it as an example to consumer for high tech technology marketing where consumer is actually the pampered king and not a mall rat.

3 e-props to Intel on some smart technology marketing.

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