Vodafone entered Indian market not very long time back, but it is already making waves in UK and Europe. Vodafone was ranked 6th in wealth creation in UK and 21st in Europe ( BERR Survey in Britain ).
Hence it can be concluded that the Indian BOP foray has proved damn lucrative to the UK based company. It is to be noted that Vodafone acquired Hutch in India and launched a re branding campaign in India and has a red logo.Vodafone sells cheap handsets in India costing 30 dollars upwards aimed at the mass Bottom Of Pyramid customers. The strategy seems to have paid off as volumes have substituted for the margins and made Vodafone successful in garnering the crucial subscribers and market share in the Indian Market.