Creeping market share acquisition for Mozilla’s Firefox is what I call a successful strategy to dethrone Internet Explorer from the coveted Market Leadership in Browser market. While IE has 72% of market share Firefox now has about 18% of the Browser market share. Not by any standards a mean achievement.
Many a factors were involved in this process, and the main in main was the high speed which Firefox offers compared to the IE. Microsoft’s internet explorer was also a follower on various counts of innovation like the tabbed browsing which was started by many lesser known players with not so deep pockets and a big R&D staff. Also there were anti trust allegations against Microsoft for bundling its Browser with OS and adversely affecting the competitors chances of winning the Browser Wars.
Opera is also gaining traction and every month about 20 million users use Opera to access web from computers and 12 million people use Opera Mini from their mobiles. Watch out this space to read more about the Browser Marketing Wars in coming posts.