Nokia’s Green Foray
It seems that Nokia has launched 40 Models of Green Phones to assuage the “Green Peace” an Ngo which ranked it 9th in 2007 as against 1st in 2006 as Eco Friendly organization. West is particularly aware about green Issues and hence the market share in west specifically depends on such rankings by Independent Authorities.
According to sources such models will hardly affect Indian market where customers are least aware of any such moves. The first of these models which is 65% recyclable is already launched by Nokia.
Hope Nokia’s ranking in 2005 Green Peace award improves this year.