Friday, June 27, 2008

Nokia’s India Strategy

Nokia is all set to begin offering new services to its clients as the telecom sector is set to consolidate in order to de clutter in the coming years. Nokia with a lions market share of about 75% in Indian handset market is threatened by the marketing and product attack of competitors like Motorola, Samsung, LG and Sony Ericsson who are going strong on Branding and Product positioning.
So now Nokia has decided that it is time to retaliate and it has acquired Symibian and plans to launch a platform called Ovi which will be used hawk its stable of VAS like Games, Entertainment, and navigation. All the three categories are growing in India and are set to reach multibillion dollar status in a couple of years.
In 2007 VAS was valued at a healthy 1.5 Billion dollars and is set to reach $5.6 billion by 2011. Nokia will also concentrate on OS market. With competition gaining heat it is getting more and more difficult for Nokia to retain its market share and it has to try various things like proactive planning and scenario analysis to stay ahead of other nimble and capable companies with matching talent and deep pockets.

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