What can a quality glitch do to your company. I am talking about the sony 9.6 million battery recall case. Sony's second quarter earnings fell by 94% to $14 million from $329 million. The cost of recalled batteries alone at a whopping $429 million. Sony seems to be playing the benevolent god father in deciding to accept the failure in its stride and none of the top management would be required to resign. Looks like a death blow to the brand equity of sony. Hope they recover.