IPTV Arrives

MTNL to offer IPTV services in Delhi and Mumbai. Host of services like video on demand,audio on demand and other interactive stuff. People can watch their favourite programs whan they want. The degree f freedom with respect to time is a welcome. But I have certain doubts about creating compeeling and creative content. Most of the existing entertainment houses who feed the TV channels are going to be incubators of this new channel. Hense i doubt if people would have enough choice of variety of good entertainment to choose from. Reality shows like lil champ from Zee TV have succeeded to create a flutter in the market with a TRP of 11 but too many me-too copies would soon make even this sector loose its sheen.