Creating a Buzz around the Movies with Mobile marketing. Mobile is ubiquitous and is now being utilized by bollywood to market digital content and create viral campaigns for their Movies. Song and movies promos are being promulgated through mobiles. It had all started with the Marketing of Armaan through mobile campaign.
Wall papers, ring tones etc all can create a hype around the movie and also an important cash flow for the movie. Hence Mobile emerge as a new distribution channel for the Movie Producers.