Amazon has launched new version of Kindle 2, at 360 dollars a piece. Kindle's sales at 130 million is 1% to the total Amazons sales.
With the online publishing market set on a high growth path, Amazon wants to be present in the market and hopes its profit and sales from the particular product line to raise in the near future. It is interesting to note that the market in the west is ready for e-Book readers and with ample wi fi connectivity and payment options one can subscribe to books and magazines online.
While the emerging markets languish in the paper based magazines and book packs.