Monday, February 09, 2009

How Free Sites are Eating Into Profitability of Paid Sites

Match.com a site for dating. PlentyOfFishes.com a web site for those looking for free dating with up to 25% of traffic, forces Match.com to launch its own free dating sites. Only one of the examples of how free sites are snatching away the business of paid sites.

There are plethora of How to Do anything sites, there are product opinion sites in almost all social networking portals, there is Yahoo answers and expert section in any website giving for free what pre internet era was available only for a certain price to be paid.

There are free educational sites and free white papers plus open source material available on the net. So what is the direction of magazines and books, certainly southward compared to what it could have been in the absence of internet.

Paid sites could do well by changing their strategies accordingly and corner their share of business from the available pie.

1 comment:

palyn said...

Interesting and informative information. Good to know.

I just wanted to share some piece of information which I came across while I was looking to expand and scale up my business. There is this business profitability and scalability calculator which is there on this site Seo Traffic Spider and its really cool. When you enter the data in it in terms of the amount and time you are spending on promoting your website, it calculates the total resources in terms of cost you are accruing for your website promotion.

The best I like about it is that after calculating the result, it gives you a customized less expensive solution based on your data and its really interesting. You can try out this tool and see the results for yourself.

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