Multimedia Fingerprinting

YouTube now owned by Google carries out Audio sampling of their content for record label companies to curb piracy. Now it also is planning to do Video Fingerprinting to come up with technique to find if a uploaded video is copyright protected. Initially it is carrying it out for media houses, Time Warner and also Disney, later they wish to carry it out for other major media companies.Any thing in favor of good original content is only good news for entertainment starved globe.