They are a hit in the US and Europe but yet to make an inroad into the conservative Indian Technology Customers. Well services can be expected on your mobile to locate buddies when you reach a hangout who are nearby and free. It can be used to inform you of discount on your favorite items if you are passing by a mall. It could give you an alert of your favorite band playing in a location nearby and a discounted ticket for which you could pay and confirm online.
All these technologies use the GPS technology of the phone to track where you are located and depending on the free and subscribed services which you have subscribed to , it would search a CRM database according to your preferences and make automatic SMS's and calls , ultimately giving you an overall better consumer experience.
India, good services are just a will away.