Google ads displayed are mostly adsense related or blogger related. I think no advet. product in market is up to the market. The user should be given an option to choose which advt.'s to display on their blogs. Most bloggers life is difficult and cumbersome sometimes even measly. But love of blogging makes them pursue it as a hobby or as Media Lighthouses.
Also I think some work should be done with Cyber Copyright so that whatever people publish becomes copyrighted automatically free of cost and Main media should encourage blogger to enter mainstream, by playing ethical. Also newspapers could offer subsidized advrt. space in newspaper to generate more support for alternate media.