Media is a great business to be in but one thing is for sure, technology is changing the way business is done worldover. The print magazine for example have seen drastic reduction is readership and some have even closed down due to lack of patronage.
This requires that you rethink about your publication business today. The threat side includes online magazines and e-Books and Papers which are set to replace the way business is done. Also the best way out is to start a online presnse with advertising as a revenue model and slowly start with subscription model. Also you can earn though product referrals and tie up with PR agencies.