In China a new trend has been observed, dating via your mobile or m-dating. This phenomenon is slowly also spreading to US. The concept is being used by the mobile companies to increase the usage of text services for dating purposes and drive the revenue. People who are in a particular location like a pub or a disc send a SMS to the company which alerts a romantic partner or friend.
It is one step ahead to the speed dating or Online dating which is right now going on in India. So now meet your Mr. Right or one of them right where you are shopping.
More is merrier.