Monday, January 01, 2007

Quality, Technology, Fashion and Obsolescence

Obsolescence was a big problem of yesteryears shortage economy. But obsolete products were profitably sold.Thats a paradox. In fact obsolescence is even a problem today. But then has anyone ever given a thought to the relationship between all these parameters.

1. With increasing Fashion, Products can be created which are more crappy as consumer is likely to replace the products in a month-6 months depending on which class he/she belongs to.

2. Changing technology results in increasing obsolescence.

3. Changing fashion results in increasing obsolescence.


Obsolescence in globalisation is a more pervasive and ubiquitous phenomenon.To manage obsolescence one needs to invest in R&D and develop new products by prognosing customer needs and emerging trends.More proactive companies create market segments,the lesser ones cater to existing markets.Be a trailblazer.

1 comment:

Preeti said...

Hey Rajeev Wish you and your family a very Happy and Prosperous New Year. May all your dreams come true this year.
Take best care of yourself and all your loved ones.
God Bless
Cheers!!!

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