Marketing can be achived through building a communityaround your product. It not only helps inBrand recall and fostering brand loyalty but also helps in establishing a connect with the consumer and also engaging the consumer. It can also be used as a tool for Customer Relationship marketing.
Sunsilk does so in India with Sunsilkgang of girls creating a customer bond with the brand and leveraging the same in achiving increase in topline and bottomline.
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