Technology is closely related to new products and new product concepts every few months.Mostcompany have a portfolio of Computer Models released everymonthand anew processor or varianteveryfew months.
Hense these companies can gain a lot through knowledge marketing. KM is a process through which you impart product knowledge to prospective customers through various means. The effect of Knowledge Marketing in Technological companies can be used to convert ambivalent customersintoprospects and converts of product. Ambivalent people take decisions based on information from anysourcenot necessaryly reliable sources , hense KM is very important.