Business wants to grow fast and for that a number of tools are provided by the technology providers. One such tool is database marketing. Create a database of your customer. Know their preferences and other life style choices. You can use all this information to create or customise products for your cutomers and cross sell or upsell products to them.
People now days prefer not to disclose their personal information and in countries like US there are laws governing privacy. Its very important to understand the thin line between impinging privacy and customer delight. More on it in upcoming posts.