How to make Blogosphere more exciting

How can blogosphere made more interesting. One way is what IBIBO did reward cash, but what IBIBOI didnt do is adequate and merit compensation.I was recently reading newspaper reports and I came across this particular info. A blog named WeeklyShot.org which every week decides upon a particular topic and makes every blogger post pictures on that subject . Now that makes for some interesting and Variety blogging. Even we at IBIBO Sphere can decide on weekly themes and every body should write on that theme and make these available at a single page.Say what guys, as always hai na kamaal ka Idea.Rajeev Da jawaab Nahi.