Marketing Technology Products

Its important to understand that no two customers are the same and different customers require different approach to market your technology product. But the luck is on your side in that all customers fall into a few broad categories.

The first category is the Novice User. The novice user knows nothing about the product and wants to know every thing and probably experience the product before placing an order. So experiential format store or the demonstration of product would be best for this class of consumer. Many stores use plasma screens to show specification and functionality of common electronics items to avoid repeat explanations to all prospects.

The second functional category is the Techie Geek. This class of users have all the knowledge of the item to be bought and wants to re affirm her beliefs. So you need to just affirm his beliefs and let him experience the product.

The third category of users is the Affluent Demonstrative consumer. These people may probably not even use the item beyond carrying and maybe occasional use. So you need to pamper their ego and show them high end stylish models with a better price tag and impress upon the Style Quotient and exclusivity that the product is probably going to provide them.

Also in selling the Technical Product in which new models keep turning up every quarter you need to have a educated , trained and motivated workforce which will be able to take care of the above mentioned different approach to different consumers and improve upon the closing ratio than just working with a standard rote presentation to each consumer.

Now Buy Your Top Level Domain

ICANN has decided that for a Sum of $1,00,000 you will be able to buy a Vanity TLD name. Domains like .Ambani, .Love et al would be a possibility now. These domain names would be tested for ethicality and spoofing before allotting by ICANN’s strict scanning procedure. This measure will also increase the number of domains available on the internet which is already breaching the upper limit of the Internet Naming System.

Also top level Domain Names could now be in other languages like Arabic or Cyrillic. So now get ready for Unicode addressing in the World Wide Web. The process is set to begin by 2009.

With all these developments it occurred to me that a lot remains to be done on the level of language translation which may be expected in the Semantic web or Web 3.0. That is automatic translation of web site into the language desired by the user. Maybe in two years we see such a solution. It occurred to me because I have blog readers from 61 countries and I found that there were no readers from Russia, ( From Google Analytics ), and I concluded that my English language blog was an impediment to successful marketing in Russia and other countries in Africa apart from South Africa. Hence if you are blogging then you have to look at all these factors to increase your readership loyalty as well as adsense revenues.

Live CD's

Want to work with a higher version OS. Don’t know the cumbersome details of the process of installing or just want to learn Linux along with Windows OS. No problem. Go for a Live CD. CD’s are available for Linux and Windows latest version OS which can be used to boot your PC from the CD drive. Now that is a cool smart way of coming over the problem of working with two OS simultaneously for learning or commercial purposes, cutting down on your maintenance costs by a hefty amount. So what are you waiting for acquire one, and Go For IT.

Life was never good for PC enthusiasts with PC and Internet innovations propping up by the hour and keeping life interesting every minute.