Monday, July 16, 2007

SMS Marketing Technology

WEll mobile is certainly as ubiquitous as human beings on Earth. So why not use this telecom technology to market. Well it is even being used successfully in developing countries like India. Mobiles can be used to send a marketing message and special offers to users who have signed up for receiving special offers through web sites or can even be used by the company to make the customer initiate an initial contact with the company. For example SMS to 7575 to receive more details. In return of the message the comapany could send an e-mail with details to an intelligent mobile owner or a representative of the company could call up the customer and take up the issue with him/her.

So opening up a new and easy channel to contact ( Touch Point Spectrum) with the company would obviously result in the companies generating more of enquiries and more closed sales .

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