Cool Gadgts Of Desire

Philips Media Player

If you are thinking of buying a Media Player which is not too hard on your pocket then you may be wanting to consider Philips GoGear SA3125. It costs just Rs. 5000 and QQVGA screen with 160 x 128 pixels. Memory 2 GB, data transfer through USB 2.0.

If I-Pod is looks heavy on your pocket then you may very well try to go for this model. Decent Audio / Video quality, Quick file transfer.

Has an integrated FM radio with ten presets, voice recorder.

Sony DVD-DCR-DVD610E

If you are a you tube Home video professional freak then watch out for this camcorder from sony. I was amazed to find out that it has a 40x Zoom at a price point of just 19,700 Rs. It has image stabilization feature for amateurish movie makers. You can record directly on to a DVD or a memory stick duo. Ie Hybrid recording. It can record upto 100 minutes of high quality video.

Now if you are thinking of making some cool professional looking videos go for this fantabulistic Camera with 40x optical zoom and 2000x digital zoom.

My MP3 Player

I realized after using mu Philips 1 GB MP3 player that it is one thing to acquire a device and another thing to use the Gizmo. You need self awareness to use the device. Do you know which songs you would like to hear. There are my favorite songs but I dont like to hear them in a particular sequence. I like to goo about starting with old classics and then contemporary songs.

Also I think with more research if there is a small ROM like writable memory chip in the device which remembers the sequence and songs which I heard once and refine my Shuffle function continuously to give me out of the world experience in listening ecstasy then I would really be a happier man altogether.

AI powered MP3 players may be available in some years, till then I need to struggle with manually optimizing my listening experience with the MP3 player.

What has been your experience?

Marketing Technology Products

Its important to understand that no two customers are the same and different customers require different approach to market your technology product. But the luck is on your side in that all customers fall into a few broad categories.

The first category is the Novice User. The novice user knows nothing about the product and wants to know every thing and probably experience the product before placing an order. So experiential format store or the demonstration of product would be best for this class of consumer. Many stores use plasma screens to show specification and functionality of common electronics items to avoid repeat explanations to all prospects.

The second functional category is the Techie Geek. This class of users have all the knowledge of the item to be bought and wants to re affirm her beliefs. So you need to just affirm his beliefs and let him experience the product.

The third category of users is the Affluent Demonstrative consumer. These people may probably not even use the item beyond carrying and maybe occasional use. So you need to pamper their ego and show them high end stylish models with a better price tag and impress upon the Style Quotient and exclusivity that the product is probably going to provide them.

Also in selling the Technical Product in which new models keep turning up every quarter you need to have a educated , trained and motivated workforce which will be able to take care of the above mentioned different approach to different consumers and improve upon the closing ratio than just working with a standard rote presentation to each consumer.