The Browser Wars : Will IE survive

Internet Explorer 8, Opera 9.5, Firefox 3.1 and Chrome from Google are the browsers that are involved in the slugfest of the browser wars. I see internet explorer loosing steam in coming times.

I run a website named http://cat-mat-percentile.co.in and my personal blog which you are reading right now, and let me share my personal web browser habits data with you. I see that IE still has a major share but not a lions share. Opera and Firefox is fast encroaching the space which was hitherto occupied by the Microsoft’s internet explorer. IE has been a slow innovator copying most features from other more innovating smaller browsers and seems to be continuing to top the list because users refuse to change.

Opera is damn fast and looks really good interface. Firefox and Opera are competing neck to neck for a sizably chunked market share of second spot. Internet explorer is surely losing its 90% market share to settle initially to about 60% of market share. Slowly but surely other browsers are likely to make a killing and dislodge Internet Explorer from the Numero Uno spot.

Till then are you stuck with a habit.

Evolution of Technology

Technology evolves at its own pace, this is very true for the Global technological Arena. Take for example MP3 players and Mobile Music Players ( Included with mobile), they still dont have value added functionality like the DJ app to change the tempo and pitch of the song and listen to the same song with new vigor. Looks like a likely evolution for the music enthusiasts but as far as I know there is really a dearth of original thinking and creativity in the world.

Also look at the Digital cameras with the mobile they lack color profile applications in most common models.

Maybe the creators should look for the related applications out of the Miniature versions and work out some real cool smart applications with embedded technology in them to make the product alluring and compelling.

Luxury at the Bottom Of Pyramid

There was time when a phone was a luxury a telecom connection was even a more luxury with call rates as high as 16 / min and you had to pay for incoming. Now phones are avialbale in India and elsewhere at $10.

Time is not far away when multilingual camera phone with high tech features will be available with even the poorest of poor maybe gifted by govt. to stay in touch and enable e-commerce and identification.

Marketing will take a whole U-Turn then with BOP families even in the rural hinterlands being available to tap to sell producst like micro-insurance and micro credit. There will be no need to set up offices every where and the customers would be as ubiquitous as there telecom handset.

Till then best of luck to all the product and service marketers trying the traditional and current alternate media.